Difference between Franchisers with and without Direct Retail Stores

The new regulation was introduced to the franchise market of South Korea in that an applicant who wants to be a franchiser must set up direct retail stores and run them for at least one year before recruiting franchisees. Considering the purpose of the regulation, it is inferred that once franchiser...

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Bibliographic Details
Main Author: Jin Hyung Lee
Format: Article
Language:English
Published: World Scientific Publishing 2024-06-01
Series:International Journal of Empirical Economics
Subjects:
Online Access:https://www.worldscientific.com/doi/10.1142/S2810943024500057
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