Transformation of enterprise’s marketing activities in the conditions of circular economy
The activities of enterprises in circular economy require an innovative approach to marketing and the development of marketing strategy. The purpose of the paper is to identify and justify the directions of transformation of the marketing activities of enterprise in circular economy. The article,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zaporizhzhia National University
2025-03-01
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| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/562/299 |
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