Transformation of enterprise’s marketing activities in the conditions of circular economy

The activities of enterprises in circular economy require an innovative approach to marketing and the development of marketing strategy. The purpose of the paper is to identify and justify the directions of transformation of the marketing activities of enterprise in circular economy. The article,...

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Bibliographic Details
Main Authors: Nataliia Parkhomenko, Ganna Chumak, Oleksandr Dementiev
Format: Article
Language:English
Published: Zaporizhzhia National University 2025-03-01
Series:Менеджмент та підприємництво: тренди розвитку
Subjects:
Online Access:https://management-journal.org.ua/index.php/journal/article/view/562/299
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