Customer Satisfaction and Loyalty in Pakistani Islamic Banks: A PAKSERVE Investigation
The objective of this research is to explore the relationship between customer satisfaction and service quality with moderators like perceived risk, switching cost, knowledge and expertise in Islamic banks of Asian countries by using the PAKSERVE scale. A survey questionnaire was developed and data...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Bahauddin Zakariya University
2024-09-01
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| Series: | Pakistan Journal of Islamic Research |
| Subjects: | |
| Online Access: | http://pjir.bzu.edu.pk/website/journal/article/66e7ea7ee94a1/page |
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