An Analysis of Consumer Purchase Behavior Following Cart Addition in E-Commerce Utilizing Explainable Artificial Intelligence
To optimize personalized offers and reduce cart abandonment, it is essential to understand customer behavior in e-commerce after products are added to the cart. Although purchase prediction models are well researched, session-level changes, including price variations, product category shifts, and ge...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
|
| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/28 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
