An Analysis of Consumer Purchase Behavior Following Cart Addition in E-Commerce Utilizing Explainable Artificial Intelligence
To optimize personalized offers and reduce cart abandonment, it is essential to understand customer behavior in e-commerce after products are added to the cart. Although purchase prediction models are well researched, session-level changes, including price variations, product category shifts, and ge...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/28 |
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