High-low level features of destination personality: A four-stage validation study

Research on destination branding has shown that tourists perceive destinations as having a personality structured around three dimensions (exciting, genuine, convivial). We offer a list of destination features likely to constitute the basis of the inferences individuals consensually make about those...

Full description

Saved in:
Bibliographic Details
Main Authors: João Martins, Teresa Garcia-Marques
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Social Sciences and Humanities Open
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590291125001780
Tags: Add Tag
No Tags, Be the first to tag this record!