Regulasi Diri dan Pembelian Impulsif Remaja Akhir Penggemar K-Pop dalam Membeli Merchandise K-Pop

Impulse buying is irrational buying behavior because it is less able to make careful consideration before buying, which is supported by a strong desire from within without thinking about its use. Impulse buying is influenced by several factors, one of which is selfregulation. The purpose of this stu...

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Bibliographic Details
Main Authors: Erly Marcella Padji, Maria Nugraheni Mardi Rahayu
Format: Article
Language:English
Published: Universitas Muhammadiyah Metro 2023-09-01
Series:Guidena
Subjects:
Online Access:https://ojs.fkip.ummetro.ac.id/index.php/bk/article/view/7637
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