Regulasi Diri dan Pembelian Impulsif Remaja Akhir Penggemar K-Pop dalam Membeli Merchandise K-Pop
Impulse buying is irrational buying behavior because it is less able to make careful consideration before buying, which is supported by a strong desire from within without thinking about its use. Impulse buying is influenced by several factors, one of which is selfregulation. The purpose of this stu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Metro
2023-09-01
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| Series: | Guidena |
| Subjects: | |
| Online Access: | https://ojs.fkip.ummetro.ac.id/index.php/bk/article/view/7637 |
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