Exploring the Impact of Digital Technologies on Consumer Behavior in the Post-Pandemic Era
The COVID-19 pandemic has accelerated global digitalization, leading to significant changes in consumer behavior. This study investigates the impact of digital technologies on consumer behavior in the post-pandemic era, focusing on how digital marketing campaigns influence purchasing decisions. Thro...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2024-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://eia.feaa.ugal.ro/images/eia/2024_3/Hotoi.pdf |
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