Italian food experiences on Airbnb: A multimodal analysis of hosts’ promotional videos
To better understand how digital entrepreneurs exploit various communicative modes to appeal to prospective consumers, this study provides a multimodal discourse analysis of videos posted by Airbnb hosts of food-related virtual experiences. Since April 2020 Airbnb has offered a wide range of “Online...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2025-06-01
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| Series: | Ibérica |
| Subjects: | |
| Online Access: | https://revistaiberica.org/index.php/iberica/article/view/818 |
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