Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation

Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation

In Africa's digital real estate market, traditional marketing no longer suffices. This study uses the Technology Acceptance Model to explore how Nigeria's Realvest can enhance customer acquisition and retention through better digital marketing. Based on data from 280 Nigerian proptech pro...

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Bibliographic Details
Main Authors: Damilare Samuel Oshokoya, Jeffery Itepu, Morakinyo Akintolu
Format: Article
Language:Bulgarian
Published: University of Economics Varna, Department of Business Investments Real Estate 2025-06-01
Series:Строително предприемачество и недвижима собственост
Subjects:
Real estate
customer acquisition
property technology
digital marketing
customer retention
Realvest
Online Access:https://cerp.ue-varna.bg/index.php/ojs1/article/view/47
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