THE DEVELOPMENT OF A BRAND STRATEGY FOR THE ROMANIAN WINE INDUSTRY – A PERSPECTIVE FROM ROMANIAN WINE EXPORTERS
The global wine industry is facing numerous challenges, such as declining consumption, consumer preferences (especially among younger people) for other types of beverages, the shrinking or disappearance of certain markets, and the effects of the COVID-19 pandemic, which have impacted purchasing and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2024-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.24_4/Art58.pdf |
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