Tourist dining motivations at local restaurants: the moderating role of social media strategies

Tourist dining motivations at local restaurants: the moderating role of social media strategies

This study explores the predictive relationships between tourists’ motivations (cultural experience, novelty seeking, prior knowledge, and nostalgia) and their gastronomic experiences as well as the perceived authenticity of local restaurants. It also examines the moderating role of social media str...

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Bibliographic Details
Main Authors: Sukanya Wareebor, Chompoonut Suttikun, Patcharaporn Mahasuweerachai
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Tourists’ motivations
gastronomic experiences
perceived authenticity
social media strategies
local restaurants
Hospitality Management
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2521460
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https://www.tandfonline.com/doi/10.1080/23311975.2025.2521460

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