The Comparison Of Product Placement Effectiveness Between Human Influencers and Virtual Influencers
This study aims to analyze the influence of attitudes toward human and virtual influencers on attitudes toward product placement and brands. The study employs a post-test experimental design without a control group, involving 287 participants: 136 participants are human, and 151 participants are vir...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2025-02-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ecojoin.org/index.php/EJM/article/view/2475 |
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