The Influence of Contexts in the Process of Choosing a University Product

In the current global context, organisations are compelled to reposition themselves in the distribution chain due to changes in consumer behaviour. Consumers no longer simply seek products and services; instead, they are pursuing the maximisation of satisfaction promised by their providers. The a...

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Bibliographic Details
Main Authors: Dumitru Miron, Raluca Ecaterina Brandabur, Daniel Nicolae Măiță, Flavius Cosmin Darie, Dumitru Goldbach, Ion-Dănuț Lixandru
Format: Article
Language:English
Published: Editura ASE 2024-05-01
Series:Amfiteatru Economic
Subjects:
Online Access:https://www.amfiteatrueconomic.ro/temp/Article_3305.pdf
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