The Effect of Trust in the Intention to Use m-banking
Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the B...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2018-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123056168005 |
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| _version_ | 1825207251868057600 |
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| author | Fernanda Leão Ramos Jorge Brantes Ferreira Angilberto Sabino de Freitas Juliana Werneck Rodrigues |
| author_facet | Fernanda Leão Ramos Jorge Brantes Ferreira Angilberto Sabino de Freitas Juliana Werneck Rodrigues |
| author_sort | Fernanda Leão Ramos |
| collection | DOAJ |
| description | Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking. |
| format | Article |
| id | doaj-art-42267abd5b2748d09ea9a5071a3ea49d |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2018-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-42267abd5b2748d09ea9a5071a3ea49d2025-02-06T23:39:32ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2018-01-0115217519110.15728/bbr.2018.15.2.5The Effect of Trust in the Intention to Use m-bankingFernanda Leão RamosJorge Brantes FerreiraAngilberto Sabino de FreitasJuliana Werneck RodriguesDespite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.http://www.redalyc.org/articulo.oa?id=123056168005tam modeltechnology acceptancembankingtrust |
| spellingShingle | Fernanda Leão Ramos Jorge Brantes Ferreira Angilberto Sabino de Freitas Juliana Werneck Rodrigues The Effect of Trust in the Intention to Use m-banking BBR: Brazilian Business Review tam model technology acceptance m banking trust |
| title | The Effect of Trust in the Intention to Use m-banking |
| title_full | The Effect of Trust in the Intention to Use m-banking |
| title_fullStr | The Effect of Trust in the Intention to Use m-banking |
| title_full_unstemmed | The Effect of Trust in the Intention to Use m-banking |
| title_short | The Effect of Trust in the Intention to Use m-banking |
| title_sort | effect of trust in the intention to use m banking |
| topic | tam model technology acceptance m banking trust |
| url | http://www.redalyc.org/articulo.oa?id=123056168005 |
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