The Effect of Trust in the Intention to Use m-banking

The Effect of Trust in the Intention to Use m-banking

Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the B...

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Bibliographic Details
Main Authors: Fernanda Leão Ramos, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Juliana Werneck Rodrigues
Format: Article
Language:English
Published: FUCAPE Business School 2018-01-01
Series:BBR: Brazilian Business Review
Subjects:
tam model
technology acceptance
m
banking
trust
Online Access:http://www.redalyc.org/articulo.oa?id=123056168005
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