DETERMINANTS AND CLASSIFICATIONS OF ONLINE SHOPPING CONSUMERS’ PURCHASE INTENTION IN INDONESIA
Online shopping is still growing significantly, which is an upward trend for e-commerce platforms. It has grown in popularity among consumers for a number of reasons, driving Indonesian consumer behavior. This study aims to identify determinants and classifications of Indonesian online shopping cons...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura
2024-04-01
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| Series: | Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) |
| Subjects: | |
| Online Access: | https://jurnal.untan.ac.id/index.php/JJ/article/view/61399 |
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