Effectiveness Assessment of Brand Microblog Marketing Communication under Trapezoidal Fuzzy Neutrosophic Sets
Brand communication tactics have changed to take use of new media channels, especially microblogging, in the age of digital transformation. It is now crucial to assess the success of brand microblog marketing communication to comprehend customer involvement, message distribution, and brand positioni...
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| Format: | Article |
| Language: | English |
| Published: |
University of New Mexico
2025-06-01
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| Series: | Neutrosophic Sets and Systems |
| Subjects: | |
| Online Access: | https://fs.unm.edu/NSS/30BrandMicroblog.pdf |
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