Pengambilan Keputusan Belanja Gen-Z: Peran Platform Media Sosial melalui Konten Kreator

Pengambilan Keputusan Belanja Gen-Z: Peran Platform Media Sosial melalui Konten Kreator

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Purchasing decisions are part of shopping behavior, especially among Generation Z. This research aims to comprehensively analyze and understand the influence of influencers on shopping decisions among Generation Z. Through this analysis, we can formulate recommendations for brands in optimizing infl...

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Bibliographic Details
Main Authors: Hasrullah Liong Misi, Villa Duma, Sultan, Novi Yanti
Format: Article
Language:Indonesian
Published: Universitas Buana Perjuangan Karawang 2025-04-01
Series:Jurnal Manajemen dan Bisnis Kreatif
Subjects:
Platform Media Sosial
Konten Kreator
Pengambilan Keputusan Belanja
Gen-Z
Online Access:http://103.174.114.164/index.php/Manajemen/article/view/9972
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