Pengambilan Keputusan Belanja Gen-Z: Peran Platform Media Sosial melalui Konten Kreator
Purchasing decisions are part of shopping behavior, especially among Generation Z. This research aims to comprehensively analyze and understand the influence of influencers on shopping decisions among Generation Z. Through this analysis, we can formulate recommendations for brands in optimizing infl...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Buana Perjuangan Karawang
2025-04-01
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| Series: | Jurnal Manajemen dan Bisnis Kreatif |
| Subjects: | |
| Online Access: | http://103.174.114.164/index.php/Manajemen/article/view/9972 |
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