Keretapi Tanah Melayu (KTMB) Services: The Role of Service Quality and Recovery Towards Satisfaction and Loyalty
KTMB has been operating in Malaysia for decades, but the public transportation environment is changing, putting pressure on the industry to improve its services and facilities in order to satisfy customers. As a service-oriented corporation, it is critical for KTMB to preserve its reputation as the...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2022-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1166 |
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