RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

Public transportation users increase as the population grows. In Taipei, Taiwan, this tendency is observed by analyzing historical data from the Mass Rapid Transit (MRT) and economy-shared bicycle (known as YouBike) riders. While this trend exists, the Taipei City government promotes green transport...

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Bibliographic Details
Main Authors:	Angela H. L. Chen, Yun-Chia Liang, Wan-Ju Chang, Hsuan-Yuan Siauw, Vanny Minanda
Format:	Article
Language:	English
Published:	Wiley 2022-01-01
Series:	Journal of Advanced Transportation
Online Access:	http://dx.doi.org/10.1155/2022/1108105
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