RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study
Public transportation users increase as the population grows. In Taipei, Taiwan, this tendency is observed by analyzing historical data from the Mass Rapid Transit (MRT) and economy-shared bicycle (known as YouBike) riders. While this trend exists, the Taipei City government promotes green transport...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2022/1108105 |
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