Purchase Decision of Club Brand Mineral Water: The Influence of Price, Quality, and Promotion in Jabodetabek
Purchase decision is a crucial aspect of marketing strategy, especially in the highly competitive mineral water industry. This study aims to analyze the influence of price, product quality, and promotion on the purchase decision of Club brand mineral water in the Jabodetabek area. The research emplo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Pattimura University
2025-03-01
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| Series: | Baileo |
| Subjects: | |
| Online Access: | https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/17338 |
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