The influence of motivational factors on online purchase intention utilizing AI-enabled portals: A hybrid SEM-ANN approach
In the current era of digital transformation, businesses increasingly utilize AI-enabled platforms to promote online purchasing behavior. Understanding consumers' purchase intentions within AI-driven environments has become essential. Therefore, this investigation aims to estimate the motivatin...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000349 |
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