Pengaruh bunga, citra-merek dan kualitas layanan kredit usaha rakyat BRI terhadap keputusan nasabah di Surabaya
This study aims to describes (1) whether the interest rate of KUR of Bank BRI has a significant effect on the decision to borrow micro business customers in Surabaya (2) whether the brand image of KUR of Bank BRI has a signifi cant effect on the decision of borrowing micro business customers in Sura...
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2018-10-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/1553 |
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