Reinvigorating rural tourism market potential through entrepreneurial self-efficacy and heritage education

Purpose: Rural tourism is a priority for nations in terms of fostering and reviving tourism development. This can be achieved by focusing on rural tourism entrepreneurship. The purpose of the study is to examine the rural tourism market potential by exploring the significant impact of social, econom...

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Bibliographic Details
Main Authors: Narmadha Velu, Arthanari Anuradha
Format: Article
Language:English
Published: International Hellenic University 2024-12-01
Series:Journal of Tourism, Heritage & Services Marketing
Subjects:
Online Access:https://zenodo.org/records/14534671/files/10-2-4.pdf?download=1
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