Transforming PrEP marketing: understanding the place of PrEP in the hearts and minds of adolescent girls and young women in sub‐Saharan Africa

Transforming PrEP marketing: understanding the place of PrEP in the hearts and minds of adolescent girls and young women in sub‐Saharan Africa

Abstract Introduction Adolescent girls and young women (AGYW) in sub‐Saharan Africa (SSA) remain one of the populations most affected by HIV. As HIV prevention options expand—such as the introduction of the dapivirine ring, long‐acting injectable cabotegravir and other potential long‐acting methods—...

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Bibliographic Details
Main Authors: Emily de Lacy Donaldson, Elmari Briedenhann, Patriciah Jeckonia, Casey Bishopp, Anelde Greeff, Definate Nhamo
Format: Article
Language:English
Published: Wiley 2025-07-01
Series:Journal of the International AIDS Society
Subjects:
adolescent
communication
demand generation
female
HIV prevention
marketing
Online Access:https://doi.org/10.1002/jia2.26480
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https://doi.org/10.1002/jia2.26480

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