Improving Impulse Buying Through Store Environment: The Roles of Shopping Enjoyment and Money Availability
Impulsive buying behavior has become a fascinating area of study in consumer behavior, particularly in today's highly competitive retail landscape, where spontaneous purchases often play a pivotal role in driving sales. This study delves into how the store environment influences impulsive buyin...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-07-01
|
| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8661 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|