Chanel’s Global Brand Marketing Strategy: Insights from 4P and SWOT Analysis
With the continuous development of the global economy, the luxury market has become the second largest market in the world, and Chanel, as a globally renowned luxury brand, has a significant representation. The purpose of this paper is to use 4P to deeply study and analyze the marketing strategy of...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01014.pdf |
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