Crafting the messages for environmental NGOs: how narrative medium and mode shape different engagement levels
Abstract Seeking to understand how Environmental non-governmental organizations (ENGOs) can optimize their message design in social media, this study explores the impact of two narrative strategies on multiple levels of audience engagement. With many studies in charity appeals on how to better desig...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-02-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04470-2 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|