The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison

The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison

Abstract Introduction In digital luxury markets, consumer behavior is increasingly shaped by psychological and social factors beyond traditional status cues. Constructs such as scarcity, the need for uniqueness (NFU), fear of missing out (FoMO), and social comparison play a central role in influenci...

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Bibliographic Details
Main Authors: Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza
Format: Article
Language:English
Published: Springer 2025-08-01
Series:Discover Sustainability
Subjects:
Scarcity
Need for uniqueness
Fear of missing out
Social comparison
Purchasing intention
SDG 9
Online Access:https://doi.org/10.1007/s43621-025-01830-5
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https://doi.org/10.1007/s43621-025-01830-5

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