The impact of brand longevity on consumers’ purchase intention: An ERP study
This study aims to investigate the neural correlates of brand longevity on consumers’ purchase intention by applying the event-related potentials (ERP) method. Behaviorally, in contrast to the short longevity condition, participants in the long longevity condition showed a high purchase rate and a s...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-07-01
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| Series: | Neuroscience Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0168010225000690 |
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