Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic
This study reveals influences on consumer behavior, especially students on purchasing decisions, by analyzing the factors that influence students' purchasing decisions for Brand Sedap Instant Fried Noodles products. In this study reveals the influence of cultural factors, social, personal, psy...
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| Format: | Article |
| Language: | English |
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Politeknik Negeri Jember
2023-12-01
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| Series: | Jurnal Manajemen Agribisnis dan Agroindustri |
| Subjects: | |
| Online Access: | https://jmaa.polije.ac.id/index.php/journal/article/view/77 |
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| _version_ | 1849222705461592064 |
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| author | Lutmika Frida Muksin Ratih Puspitorini Yekti Ambarkahi |
| author_facet | Lutmika Frida Muksin Ratih Puspitorini Yekti Ambarkahi |
| author_sort | Lutmika Frida |
| collection | DOAJ |
| description |
This study reveals influences on consumer behavior, especially students on purchasing decisions, by analyzing the factors that influence students' purchasing decisions for Brand Sedap Instant Fried Noodles products. In this study reveals the influence of cultural factors, social, personal, psychological and marketing strategy either jointly or partially, and includes also the dominant factors that influence the purchasing decision product Brand Sedap Instant Fried Noodles, particularly in the State Polytechnic of Jember . The analytical tool used in this study is multiple regression analysis. Overall the results of this study can be concluded that cultural factors, social, personal, psychological and influential marketing strategies together to consumer decisions to buy product Brand Sedap Instant Fried Noodles. Partially, cultural factors, social, psychological and marketing strategies significantly influence on the partial test. For the most dominant factor influencing the purchase decision product Brand Sedap Instant Fried Noodles is a factor of the marketing strategy.
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| format | Article |
| id | doaj-art-3f4d54b20ba44d0a83e7f39a038c59d0 |
| institution | Kabale University |
| issn | 2807-4130 2807-3789 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Politeknik Negeri Jember |
| record_format | Article |
| series | Jurnal Manajemen Agribisnis dan Agroindustri |
| spelling | doaj-art-3f4d54b20ba44d0a83e7f39a038c59d02025-08-26T03:29:17ZengPoliteknik Negeri JemberJurnal Manajemen Agribisnis dan Agroindustri2807-41302807-37892023-12-013210.25047/jmaa.v3i2.77Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State PolytechnicLutmika Frida0Muksin1Ratih Puspitorini Yekti Ambarkahi2Politeknik Negeri JemberPoliteknik Negeri JemberPoliteknik Negeri Jember This study reveals influences on consumer behavior, especially students on purchasing decisions, by analyzing the factors that influence students' purchasing decisions for Brand Sedap Instant Fried Noodles products. In this study reveals the influence of cultural factors, social, personal, psychological and marketing strategy either jointly or partially, and includes also the dominant factors that influence the purchasing decision product Brand Sedap Instant Fried Noodles, particularly in the State Polytechnic of Jember . The analytical tool used in this study is multiple regression analysis. Overall the results of this study can be concluded that cultural factors, social, personal, psychological and influential marketing strategies together to consumer decisions to buy product Brand Sedap Instant Fried Noodles. Partially, cultural factors, social, psychological and marketing strategies significantly influence on the partial test. For the most dominant factor influencing the purchase decision product Brand Sedap Instant Fried Noodles is a factor of the marketing strategy. https://jmaa.polije.ac.id/index.php/journal/article/view/77Consumer BehaviorPurchasing DecisionsSedaap Brand Instant Noodles |
| spellingShingle | Lutmika Frida Muksin Ratih Puspitorini Yekti Ambarkahi Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic Jurnal Manajemen Agribisnis dan Agroindustri Consumer Behavior Purchasing Decisions Sedaap Brand Instant Noodles |
| title | Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic |
| title_full | Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic |
| title_fullStr | Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic |
| title_full_unstemmed | Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic |
| title_short | Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic |
| title_sort | factors that influence student decisions in purchasing instant noodle products of the sedaap goreng brand at jember state polytechnic |
| topic | Consumer Behavior Purchasing Decisions Sedaap Brand Instant Noodles |
| url | https://jmaa.polije.ac.id/index.php/journal/article/view/77 |
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