Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic
This study reveals influences on consumer behavior, especially students on purchasing decisions, by analyzing the factors that influence students' purchasing decisions for Brand Sedap Instant Fried Noodles products. In this study reveals the influence of cultural factors, social, personal, psy...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Jember
2023-12-01
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| Series: | Jurnal Manajemen Agribisnis dan Agroindustri |
| Subjects: | |
| Online Access: | https://jmaa.polije.ac.id/index.php/journal/article/view/77 |
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