Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic

This study reveals influences on consumer behavior, especially students on purchasing decisions, by analyzing the factors that influence students' purchasing decisions for Brand Sedap Instant Fried Noodles products. In this study reveals the influence of cultural factors, social, personal, psy...

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Bibliographic Details
Main Authors: Lutmika Frida, Muksin, Ratih Puspitorini Yekti Ambarkahi
Format: Article
Language:English
Published: Politeknik Negeri Jember 2023-12-01
Series:Jurnal Manajemen Agribisnis dan Agroindustri
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Online Access:https://jmaa.polije.ac.id/index.php/journal/article/view/77
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