Optimized customer churn prediction using tabular generative adversarial network (GAN)-based hybrid sampling method and cost-sensitive learning

Background Imbalanced and overlapped data in customer churn prediction significantly impact classification results. Various sampling and hybrid sampling methods have demonstrated effectiveness in addressing these issues. However, these methods have not performed well with classical machine learning...

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Bibliographic Details
Main Authors: I Nyoman Mahayasa Adiputra, Paweena Wanchai, Pei-Chun Lin
Format: Article
Language:English
Published: PeerJ Inc. 2025-06-01
Series:PeerJ Computer Science
Subjects:
Online Access:https://peerj.com/articles/cs-2949.pdf
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