From Scroll to Action: Can Social Media Influencers Drive Real Behavioral Change Among Their Followers?

From Scroll to Action: Can Social Media Influencers Drive Real Behavioral Change Among Their Followers?

This study explores the influence of sustainability-promoting social media influencers on their followers’ adoption of sustainable behaviours. Specifically, it examines how influencer credibility (IC), perceived behavioral control (PBC), and attitudes toward sustainability (AS) shape actual sustaina...

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Bibliographic Details
Main Authors: Regina Veckalne, Samandarbek Akhmatjonov, Sugra Humbatova, Natig Gadim-Oglu Hajiyev
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Social Sciences
Subjects:
eco-friendly behavior
sustainable development
social media
influencers
sustainable behavior
Online Access:https://www.mdpi.com/2076-0760/14/5/253
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