Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period
This research investigates the stretegies by which Olympic athletes can engage with and connect to fans during the four-year interval between Olympic Games. Fifteen professionals from media, marketing, and academia participated in qualitative interviews. The insights from experts underscored several...
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| Format: | Article |
| Language: | English |
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Editura Universitatii Transilvania din Brasov
2024-07-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series IX Sciences of Human Kinetics |
| Subjects: | |
| Online Access: | https://webbut.unitbv.ro/index.php/Series_IX/article/view/7687/5959 |
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| _version_ | 1841556268099043328 |
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| author | A. Hasaan |
| author_facet | A. Hasaan |
| author_sort | A. Hasaan |
| collection | DOAJ |
| description | This research investigates the stretegies by which Olympic athletes can engage with and connect to fans during the four-year interval between Olympic Games. Fifteen professionals from media, marketing, and academia participated in qualitative interviews. The insights from experts underscored several vital strategies, including crafting and distributing content on social media; increase exposure through mass media; engaging in and covering various sporting events; establishing partnerships with brands; sharing personal aspects of their lives; and organizing fan clubs and events. |
| format | Article |
| id | doaj-art-3ec9bb201cfe43b4a277ee38ec503150 |
| institution | Kabale University |
| issn | 2344-2026 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | Editura Universitatii Transilvania din Brasov |
| record_format | Article |
| series | Bulletin of the Transilvania University of Braşov: Series IX Sciences of Human Kinetics |
| spelling | doaj-art-3ec9bb201cfe43b4a277ee38ec5031502025-01-07T10:52:01ZengEditura Universitatii Transilvania din BrasovBulletin of the Transilvania University of Braşov: Series IX Sciences of Human Kinetics2344-20262024-07-0117(66)1112010.31926/but.shk.2024.17.66.1.21Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim PeriodA. Hasaan0NFC IET, Multan, PakistanThis research investigates the stretegies by which Olympic athletes can engage with and connect to fans during the four-year interval between Olympic Games. Fifteen professionals from media, marketing, and academia participated in qualitative interviews. The insights from experts underscored several vital strategies, including crafting and distributing content on social media; increase exposure through mass media; engaging in and covering various sporting events; establishing partnerships with brands; sharing personal aspects of their lives; and organizing fan clubs and events.https://webbut.unitbv.ro/index.php/Series_IX/article/view/7687/5959olympiadebrandingolympic movementolympian athletefan engagement |
| spellingShingle | A. Hasaan Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period Bulletin of the Transilvania University of Braşov: Series IX Sciences of Human Kinetics olympiade branding olympic movement olympian athlete fan engagement |
| title | Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period |
| title_full | Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period |
| title_fullStr | Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period |
| title_full_unstemmed | Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period |
| title_short | Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period |
| title_sort | strategies for olympian athletes engaging fans during the four year interim period |
| topic | olympiade branding olympic movement olympian athlete fan engagement |
| url | https://webbut.unitbv.ro/index.php/Series_IX/article/view/7687/5959 |
| work_keys_str_mv | AT ahasaan strategiesforolympianathletesengagingfansduringthefouryearinterimperiod |