The Impact of Proximity on Trust Restoration from an Organisational Apology
Modern organisations frequently issue public apologies in the aftermath of a perceived transgression as a strategy to restore lost trust. Our paper examines the impact of social proximity on the efficacy of organisational apologies issued to consumers based on questionnaire data from two studies of...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-02-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | https://mer.ase.ro/files/2025-1/10-1-5.pdf |
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