The Impact of Proximity on Trust Restoration from an Organisational Apology
Modern organisations frequently issue public apologies in the aftermath of a perceived transgression as a strategy to restore lost trust. Our paper examines the impact of social proximity on the efficacy of organisational apologies issued to consumers based on questionnaire data from two studies of...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-02-01
|
| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | https://mer.ase.ro/files/2025-1/10-1-5.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|