RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES
The present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc.) in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe pecul...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2008-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2008-20.pdf |
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| _version_ | 1850153096068464640 |
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| author | Simona BALASESCU Marius BALASESCU |
| author_facet | Simona BALASESCU Marius BALASESCU |
| author_sort | Simona BALASESCU |
| collection | DOAJ |
| description | The present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc.) in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe peculiarities of marketing in commerce companies. The informationobtained contributes to a better understanding of the way marketing activityworks in commerce companies in Brasov. The method used to identify theattitudes and opinions of commerce companies’ managers in Brasov,regarding collecting and using marketing information, is the focus group. Thepaper ends with the conclusions of this research at the level of a single city –Brasov. |
| format | Article |
| id | doaj-art-3db770abac2245fea4a299845632707a |
| institution | OA Journals |
| issn | 1841-2416 |
| language | English |
| publishDate | 2008-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-3db770abac2245fea4a299845632707a2025-08-20T02:25:48ZengUniversitaria Press CraiovaManagement & Marketing1841-24162008-01-011161168RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIESSimona BALASESCUMarius BALASESCUThe present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc.) in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe peculiarities of marketing in commerce companies. The informationobtained contributes to a better understanding of the way marketing activityworks in commerce companies in Brasov. The method used to identify theattitudes and opinions of commerce companies’ managers in Brasov,regarding collecting and using marketing information, is the focus group. Thepaper ends with the conclusions of this research at the level of a single city –Brasov.http://www.mnmk.ro/documents/2008-20.pdfmarketingmarketing informationresearchfocus-groupmarketing behavior |
| spellingShingle | Simona BALASESCU Marius BALASESCU RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES Management & Marketing marketing marketing information research focus-group marketing behavior |
| title | RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES |
| title_full | RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES |
| title_fullStr | RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES |
| title_full_unstemmed | RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES |
| title_short | RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES |
| title_sort | research on obtaining and using marketing information in commerce companies |
| topic | marketing marketing information research focus-group marketing behavior |
| url | http://www.mnmk.ro/documents/2008-20.pdf |
| work_keys_str_mv | AT simonabalasescu researchonobtainingandusingmarketinginformationincommercecompanies AT mariusbalasescu researchonobtainingandusingmarketinginformationincommercecompanies |