RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES

The present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc.) in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe pecul...

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Bibliographic Details
Main Authors: Simona BALASESCU, Marius BALASESCU
Format: Article
Language:English
Published: Universitaria Press Craiova 2008-01-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2008-20.pdf
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