Machine learning-based viewers’ preference prediction on social awareness advertisements using EEG

Machine learning-based viewers’ preference prediction on social awareness advertisements using EEG

IntroductionOne of the most promising applications of neuromarketing is to predict true consumer preference for advertisements to quantify their efficacy. Researchers have already established such neuromarketing systems for static advertisements and e-commerce products. However, more research is req...

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Main Authors: Farhan Ishtiaque, Mohammad Tohidul Islam Miya, Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, Noor Azman Ali, Huam Hon Tat, Khondaker A. Mamun
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-06-01
Series:Frontiers in Human Neuroscience
Subjects:
neuromarketing
EEG
consumer preference prediction
machine learning
consumer neuroscience
Online Access:https://www.frontiersin.org/articles/10.3389/fnhum.2025.1542574/full
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https://www.frontiersin.org/articles/10.3389/fnhum.2025.1542574/full

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