The creative approach of the South African advertising industry towards the black consumer
Successful advertising emerges as a creative and effective communication strategy. When advertising to the diverse South African black consumer markets, the creative team must be familiar with the values, needs and aspirations of the potential consumer and their creative ability to effectively act...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2001 |
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