An Empirical Study of User Playback Interactions and Engagement in Mobile Video Viewing
Mobile video viewing on popular platforms such as YouTube and Netflix is widespread, yet the role of specific viewing interactions in shaping user engagement remains underexamined. This study investigates how skipping behaviors (including their types and directions) and playback speed adjustments re...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10982068/ |
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