An Empirical Study of User Playback Interactions and Engagement in Mobile Video Viewing

Mobile video viewing on popular platforms such as YouTube and Netflix is widespread, yet the role of specific viewing interactions in shaping user engagement remains underexamined. This study investigates how skipping behaviors (including their types and directions) and playback speed adjustments re...

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Bibliographic Details
Main Authors: Eunnho Kim, Seungjae Oh, Sangkeun Park
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10982068/
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