The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product

The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product

Consumer awareness of environmental issues is increasing, which impacts marketing efforts to encourage consumer buying interest. This study aims to determine the role of the image of green brands in intervening with the influence of green marketing and corporate social responsibility in increasing t...

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Bibliographic Details
Main Authors: Sutisna, Elisiyah, Umalihayati, Syamsul Hidayat, Theresia Gunawan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-04-01
Series:Innovative Marketing
Subjects:
corporate social responsibility
green marketing
Indonesia
personal care
purchase intention
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21944/IM_2025_02_Sutisna.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21944/IM_2025_02_Sutisna.pdf

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