RESEARCH ON METHODS OF DETERMINING CUSTOMER LOYALTY AND ASSESSING THEIR LEVEL OF SATISFACTION

The subject of research in the article is methods of data collection and processing to assess the level of customer satisfaction and loyalty to the company, as well as the possibility of evaluating the collected data. The purpose of the work is the analysis of methods for determining customer loyal...

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Bibliographic Details
Main Authors: Yana Leiba, Mariya Shirokopetleva, Iryna Gruzdo
Format: Article
Language:English
Published: Kharkiv National University of Radio Electronics 2023-08-01
Series:Сучасний стан наукових досліджень та технологій в промисловості
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Online Access:https://itssi-journal.com/index.php/ittsi/article/view/395
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