Alumni relationship management as a component of higher education institution brand formation
The relevance of the study lies in understanding the building of partnership relationships with the main groups of stakeholders of higher education institutions (HEIs). The importance of involving graduates in the activities of higher education institutions (HEIs) to increase their competitiveness a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ukrainian State University of Science and Technologies
2025-06-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2025-1/Kuvaieva.pdf |
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