Alumni relationship management as a component of higher education institution brand formation

The relevance of the study lies in understanding the building of partnership relationships with the main groups of stakeholders of higher education institutions (HEIs). The importance of involving graduates in the activities of higher education institutions (HEIs) to increase their competitiveness a...

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Bibliographic Details
Main Authors: T. V. Kuvaieva, Yu. M. Bovsunovska
Format: Article
Language:English
Published: Ukrainian State University of Science and Technologies 2025-06-01
Series:Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
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Online Access:http://ek-visnik.dp.ua/wp-content/uploads/pdf/2025-1/Kuvaieva.pdf
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