The Effect of Nestle Product Bundling Sales Accompanied with Discounts and Gifts on the Increase in the Number of SKUs Sold in the Sales Area of PT Anugerah Bina Usaha Nusantara Lampung for the Period April to May 2024
This study aims to determine the effectiveness of Nestle's product bundling strategy, accompanied by discounts and prizes in increasing SKU (Stock Keeping Unit) sales at PT Anugerah Bina Usaha Nusantara in the General Trade and Alternative Trade distribution networks. The research method used...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6392 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|