Investigating the Impact of Virtual Communities on Furtherance of Customers’ Buying Behavior
In recent years, virtual communities have been significantly popular and almost all of them are targeted for business profitability. In our study, the profitability of these communities for businesses has been analyzed from a commercial perspective. The study considers virtual community as a busines...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2014-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_51473_0294f0b6d1178efe901969c860729ab2.pdf |
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